A Treatise on Omnichannel
The term omnichannel certainly is impressive. It sounds grand and boisterous—a perfect synthesis of jargon and technicality. But sometimes I worry that we get so caught up in the race to describe what...
View ArticleMacy’s Defines Omni-channel
Despite the endless articles written about omni-channel technologies and trends, industry executives still struggle to define what exactly “omni-channel” really means. Even the most successful...
View ArticleDo Not Confuse Loyalty with Frequency
A recent article adroitly pointed out that most retailers confuse “loyalty” with “frequency.” “Many still rely on age-old mechanism of offering cash discounts for frequent visits. A more appropriate...
View ArticleNomi Partners With Warby Parker
We’re proud to announce Nomi’s partnership with Warby Parker. Together, Nomi and Warby are powering the future of retail to provide customers with a seamless omnichannel experience. “Warby Parker’s...
View ArticleBloomberg News Calls Nomi Omniture For The Real World
Bloomberg’s Scarlet Fu and Greycroft Partner’s Ellie Wheeler discuss how retailing is becoming more and more of an information technology business. Nomi is at the epicenter of this transition,...
View Article5 Rules For Retailers Preparing For Black Friday
5 Rules For Retailers Preparing For Black Friday Deal hunters may flock to discounters, but few ever become brand loyal. New customers may make up close to 90% of holiday shoppers, but less than 9%...
View ArticleBlack Friday Retail Trends
Black Friday Retail Trends Like Nomi observed in previous holidays, deal hunters flocked to discounters on Black Friday. New customers represented 87.1% of all store visits. However, these deal hunters...
View ArticleNomi Now The Largest Player in the In-Store Analytics Space
The Brickstream-NOMi integrated platform provides the most complete view of the customer journey across both digital and in-store channels. More » The post Nomi Now The Largest Player in the In-Store...
View ArticleBrickstream Acquires Nomi : Bigger Is Better
Brickstream Acquires Nomi It’s been a year of great momentum for Brickstream. Today, with the announcement of our acquisition of Nomi, I can report that we are the largest player … More » The post...
View ArticleShowrooming Converting To In-Store Sales This Holiday Season
“Stores are wonderful. You can examine all the stuff for sale, and then buy it cheaper from another company online!” Sound familiar? This modern consumer tactic, commonly known as showrooming, is...
View ArticleThe Vast Asian Retail Opportunity
I travel to Asia regularly in my work managing global business development for Nomi, and I’m always struck by the rapid rate of change and the sheer buzz of the … More » The post The Vast Asian Retail...
View ArticleExpert Column: In-Store Analytics Will Power Grocery Stores of the Future
In a world where the lines between online, mobile and in-store shopping continue to blur, consumers have become accustomed to having a diverse array of purchasing choices at their disposal, whether at...
View ArticleCloudTags & Nomi Form Strategic Partnership
NOMi and CloudTags Form Strategic Partnership to Increase Digital Engagement in Stores More » The post CloudTags & Nomi Form Strategic Partnership appeared first on Nomi.
View ArticleWorkplace Systems & Nomi Team Up
NOMi Teams Up With Workplace Systems to Maximize Labor Efficiency of Brick & Mortar Businesses More » The post Workplace Systems & Nomi Team Up appeared first on Nomi.
View ArticleNomi Will Continue On With Brickstream Merger
Brickstream Announces It Is Changing Name to NOMi More » The post Nomi Will Continue On With Brickstream Merger appeared first on Nomi.
View ArticleNOMi Announces the First Combination Analytics Sensor Video, Wi-Fi & iBeacon™
NOMi Announces Brickstream 3D+, the First Analytics Sensor to Combine Video, Wi-Fi and iBeacon™ More » The post NOMi Announces the First Combination Analytics Sensor Video, Wi-Fi & iBeacon™...
View Article35 Hottest New York Startups
Dedicated to helping businesses deliver the very best possible in-store experience, Nomi provides comprehensive enterprise-grade interior analytics and proximity marketing in a single platform....
View ArticleNext Level Retailer 2015
A day of educational sessions designed specifically for specialty retailers. Speakers include: Oakley, NCR, Nomi, HP, Yelp and others. More » The post Next Level Retailer 2015 appeared first on Nomi.
View ArticleNomi Hires Jeff Babka as Chief Financial Officer, Announces Shipment of...
Nomi hires Jeff Babka as Chief Financial Officer, announces shipment of 140,000th sensor More » The post Nomi Hires Jeff Babka as Chief Financial Officer, Announces Shipment of 140,000th Sensor...
View ArticleNomi: Providing The Best Possible Retail Experience
Nomi combines Brickstream sensors with Nomi Platform to create the ultimate in-store experience for both consumers and retailers. Consumers love positive shopping perks that are gained with Nomi...
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